Mobile SFA for FMCG
The industry is heavily dependent on Trade promotion and product availability.
In most of the emerging markets, the general trade category is still dominant.And the manufacturers are mostly dependent on the field sales to push and grow sales.
A Mobile SFA solution helps in identifying the ideal retailers, realise trends in the markets, get information about availability and visibility of the product in the market.
iREDi - Mobile SFA has features that can help FMCG companies manage their Sales and Distribution better.
Some benefits that our solution provides to FMCG companies:-
Beat Adherence - Sales Managers can plan and assign beat routes to their sales team for each day. At the end of the day a report can be generated about the number of outlets visited in the route and also which outlets were left out.
Finer sales data - Traditional pen and paper DSR's do not provide analytics. With iREDi, the sales data is available for analysis. Sales managers can see which items are selling better than others in particular outlets. Or which outlets are doing better in a particular market. Or how many times an A class outlet has been visited. What is the average time taken by distributors for executing orders.
National level data in a single snapshot - iREDi provides real time sales data. So, all the DSR's right from national level to state level to individual Salesman are available at fingertips.
Secondary Sales - A distributor can login into the iREDi app or portal and mark all the orders that he has executed. In case, the distributor is too busy to mark order execution, the salesmen can do so right from his Mobile SFA app. iREDi gives true visibility about Secondary Sales.
Distributor / Outlet Stock - Salesmen can audit stock of distributors and retailers and punch them in iREDi - Mobile SFA. All the nationwide stock information is available in real time.
Cross Sell / Up Sell - Sales Managers can try out different schemes to see which one is working best. Schemes can be easily configured from the web based iREDi panel and be immediately be available to all the salesmen in the field. An SMS, informing of the scheme availability, can be fired to targeted retailers at a click on a button.
Stock availability - View the stock available at each outlet as well as of the complete market.
Product Visibility:- For each outlet the exact facings can be available in real time. The sales managers can be rest assured that their partner chains are well stocked on the products and they are showcased as planned.
Product Promotions:- Salesmen can cross check the promotions that are running on each chain's outlets. Photos can also be taken to complete the modern trade surveys.